Whether you're a FTSE 100 company seeking to reclaim market position, an SME looking to move to the next level or a start-up needing a platform for growth, we can help.
From solving complex and fundamental brand challenges to injecting some spark and creativity for campaigns, we work in seamless partnership with your team in a way that suits your business.
Business challenges come in all shapes and sizes and delivering success for clients can involve a number of different skills and activities.
We'll work hand in hand with you to understand your challenges, to spot opportunities in your business and within your market, to put together a project that delivers whatever success looks like to you.
Brand Positioning, Proposition Development & Messaging
Do you need to refine your brand positioning to gain competitive differentiation and resonate more with customers? Would you like to understand your customers better? Are you looking to define the messages that truly represent your brand and will have an impact with your customers and stakeholders?
Strategic Planning, Brand Architecture & Naming
Has your product and service offering become confused? Could you improve the customer experience and increase sales with greater clarity? Do you need a new name for a product or service or wish to develop principles around naming to drive cohesion across your products and services?
Marketing Strategy, Creative Campaigns & Activation
Are you looking to activate your marketing to build awareness and reach more people, more often? Do you need help defining the most appropriate channels to use for your specific audience? Do you need help with copywriting and design to bring your marketing to life?
Some of our amazing clients
Urban regeneration and placemaking strategy for developments across the UK. Smith's Docks, Marlborough Park, Brooklands, Gilston Park, Granton Waterfront.
Brand positioning, visual identity, messaging framework and website design for this luxury travel company.
An extension of their internal marketing team, providing creative campaigns, copywriting, strategy and mentoring for the Alphega Pharmacy business.
Supporting with campaigns, the positioning and launch of new offerings and acting as an external set of eyes and ears to help understand consumer perceptions and unmet needs, in order to guide marketing activity.
Destination brand strategy and design for Royal Exchange Manchester and Wembley Park retail.
Brand positioning proposition and naming strategy following Places for People's acquisition of D.C. Leisure.
Brand repositioning, messaging framework and redesign across all channels.
In partnership with House of Fraser we created and delivered a competition attracting over 2000 entrants. 20 budding retail entrepreneurs were chosen and mentored through a two week pop up in Londons' Oxford Street Store.
Jacques Vert Group
Qualitative research and a deep dive into the changing womenswear market, brand respositioning and messaging for their Jacques Vert and Windsmoor brands.
This is your Client Description. Use this space to introduce this client or customer or to detail the work you provided for them.
Macquarie
Brand strategy, architecture, messaging and design for new companies being brought to market and for sale.
Brand Arkade has worked with this client from the very beginning - and we’re happy to be their partner throughout their journey. Together, we have achieved outstanding results, and it has been a pleasure to watch their business grow.
Amazon
Extensive research programme into the growing online-only fashion market as well as several naming projects for new brands coming to market.
After many years in their industry, this client asked us to help transition into a new market. From our first conversations to now, our partnership has not only guided them successfully into a new market, but become more successful than ever before.
Renvico
Launched by Macquarie and now part of energi, we developed the brand strategy, messaging and design for the brand.
This client approached us for consultation on how to transition from a small, local business to a larger, regional business. Our collaboration has been truly remarkable, and we’re thrilled to see this business thrive as a leader in their industry.
GOST
Brand strategy, visual identity, copywriting and ongoing marketing activation for leading marine security business.
Brand Arkade has worked with this client from the very beginning - and we’re happy to be their partner throughout their journey. Together, we have achieved outstanding results, and it has been a pleasure to watch their business grow.
Weston Favell
Working with the RDI Reit team we developed a new positioning and destination brand vision for the Weston Favell Shopping Centre in Northampton.
After many years in their industry, this client asked us to help transition into a new market. From our first conversations to now, our partnership has not only guided them successfully into a new market, but become more successful than ever before.
Gibraltar International Airport
Creation of the visual identity and the design of the extensive signage package for Gibraltar International Airport.
This client approached us for consultation on how to transition from a small, local business to a larger, regional business. Our collaboration has been truly remarkable, and we’re thrilled to see this business thrive as a leader in their industry.
BaseCamp
Development of the brand strategy, audience typologies and messaging framework to inform marketing and communications
We were delighted to work alongside the BaseCamp team to help them define their brand strategy, deeply understand their core audiences and develop the messaging framework that would help them engage and connect with their students, universities and city partners around the world.
A different way of working
I have worked in the brand design industry for 25 years, half of that spent working at board level within some of the world’s largest global brand agencies.
In 2009, I started Brand Arkade. I had a young family by that time and needed to find a different way of working - fewer airplanes!
I was lucky to have made an impact with some amazing clients who supported the development of the business and we've kept going through recommendations, great relationships and a particularly helpful way of working.
Flexibility is key to all we do - location, budgets and approaches. Most frequently we work directly with clients as external consultants; however, sometimes we are engaged as ‘specialists’ within other consultancy teams or as part of a client’s internal team.
We are as happy to do small elements of projects as we are to manage an entire programme and we are nomadic in terms of our ‘place of work’ – each project will have a location that most effectively fosters engagement with the client team and the brand’s respective customers and stakeholders.