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Whether you're a FTSE 100 company seeking to reclaim market position, an SME looking to move to the next level or a start-up needing a platform for growth, we can help. 
From solving complex and fundamental brand challenges to injecting some spark and creativity for campaigns, we work in seamless partnership with your team in a way that suits your business.

Business challenges come in all shapes and sizes and delivering success for clients can involve a number of different skills and activities.

We'll work hand in hand with you to understand your challenges, to spot opportunities in your business and within your market, to put together a project that delivers whatever success looks like to you.

Brand Positioning, Proposition Development & Messaging

Do you need to refine your brand positioning to gain competitive differentiation and resonate more with customers? Would you like to understand your customers better? Are you looking to define the messages that truly represent your brand and will have an impact with your customers and stakeholders?

Strategic Planning, Brand Architecture & Naming

Has your product and service offering become confused? Could you improve the customer experience and increase sales with greater clarity? Do you need a new name for a product or service or wish to develop principles around naming to drive cohesion across your products and services?

Marketing Strategy, Creative Campaigns & Activation

Are you looking to activate your marketing to build awareness and reach more people, more often? Do you need help defining the most appropriate channels to use for your specific audience? Do you need help with copywriting and design to bring your marketing to life?

Some of our Clients

Penguin Books - Audience segmentation, qualitative research, partnership strategy, brand development
Amazon - naming, messaging and brand positoning
Walgreens Boots Alliance - Go to market strategy and campaigns
Places for People - Destination vision and branding for urban regeneration
Leightons Opticians and Hearing Care - brand development, go to market strategy, events and mentoring
Alphega - Marketing to support independent pharmacies
Vintage Publishing - Developing author brands, go to market strategy and galvanising teams
Heathrow - Retail planning
Applied Microbiology International - Rebranding an international learned society
Macquarie - Brand development
GOST Global - Brand development and go to market strategy
Grosvenor - Repositioning an established estate agency
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A different way of working

I have worked in the brand design industry for 25 years, half of that spent working at board level within some of the world’s largest global brand agencies.


In 2009, I started Brand Arkade. I had a young family by that time and needed to find a different way of working - fewer airplanes!

I was lucky to have made an impact with some amazing clients who supported the development of the business and we've kept going through recommendations, great relationships and a particularly helpful way of working.

Flexibility is key to all we do - location, budgets and approaches. Most frequently we work directly with clients as external consultants; however, sometimes we are engaged as ‘specialists’ within other consultancy teams or as part of a client’s internal team.


We are as happy to do small elements of projects as we are to manage an entire programme and we are nomadic in terms of our ‘place of work’ – each project will have a location that most effectively fosters engagement with the client team and the brand’s respective customers and stakeholders.


Happy clients make our day...

I first had the pleasure of working with Robin during a project to relaunch the Pearson brand to reflect the company’s transition from book publisher to digital learning company. This was a highly complex project involving a portfolio of hundreds of brands across multiple markets. In her role as brand strategist, Robin led the brand strategy and architecture work applying her clear-thinking, intellectual curiosity and determination to roll the new brand out around the world. Her relationship building skills, ability to influence and tenacity were critical to the success of the project. I loved partnering with Robin and found her to be a brilliant sounding board, knowing that she would always deliver strategic, considered and honest feedback. She’s also a lot of fun with a wicked sense of humour and an infectious energy.

Rebecca Sinclair
Chief Brand Officer
Penguin Random House UK

We'd love to hear from you

+44 (0) 7970 842 103

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